On the back of such popularity of K-content amid the COVID-19 lockdown, shares of Korea’s content providers are rising at a fast pace. Once considered just one of many Asian entertainment products, Korean dramas, games, music and webtoons – collectively known as K-content – have risen to prominence on the global stage. are looking to expand overseas to bask in the success of Korean webtoons and dramas on the global scene. Shares of Korean content providers are flying high as platform operators such as Kakao Entertainment Corp. Japanese version of Itaewon Class, a webtoon-turned-drama global success story via Kakao Page.
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